Engage With Your Customers!
On Saturday March 12, a panel of entertainment executives spoke about how media companies are increasingly communicating with their customers online. They explained how consumer demand drives innovation and it only makes sense to participate in the discussion.
The old corporate policy of respectfully ignoring customers and avoiding online discussions is antiquated. A strong word of advice from one panelist:
“Customers will talk about you either way. It only makes sense to engage in conversation to steer it in the right direction.”
The five experts for the “Entertainment is Social” panel used BP as a recent example of how to use social media for image enhancement.
To further develop brand identity one panelist advised that media companies shouldn’t erase all negative comments written about them in the digital space. Instead, he suggested,
“Defend yourself and tell them you’ll try to do it better”
- written by Ade Coker