The “Other” Apple Guy
There are several keys to selling your brand successfully, said Guy Kawasaki who was the number 2 guy behind Steve Jobs during the computer company’s rebirth. The speech he gave on Sunday March 13 was titled “The Art of Enchantment”. In this speech he listed actions that employees and managers need to do to extend their company’s brand identity.
Kawasaki is not the traditional speaker that you would hear at an interactive concert.
“Tech people suck as speakers,” he joked. “Sucking and being long is like being stupid and arrogant.”
From that point on, the packed ballroom hung onto every word that Kawasaki uttered. His speech was direct. It was detailed without getting too technical. And he addressed complex issues in simple terms. This made it easy for the audience to follow along while actually learning.
Some highlights from the hour-long speech about what a company must do to sell a brand:
· Be likeable, the eyes are the key to a great smile
· Perfect your handshake.
· Most important, you need to tell a story!
- written by Ade Coker